{"id":7394,"date":"2023-02-27T02:07:00","date_gmt":"2023-02-27T02:07:00","guid":{"rendered":"https:\/\/wordpress-851255-3513096.cloudwaysapps.com\/?p=102"},"modified":"2024-08-08T14:36:35","modified_gmt":"2024-08-08T14:36:35","slug":"identity-verification-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/certn.co\/us\/blog\/identity-verification-what-you-need-to-know\/","title":{"rendered":"Identity Verification: What Your Need to Know"},"content":{"rendered":"\n<p>Do you know who you\u2019re hiring? With Certn identity verification, you can \u2013 instantly.<\/p>\n\n\n\n<p>Why is identity verification important? Well, millions of personal data are stolen and misused every day. In fact, almost half (46%) of Canadians report having fallen victim to financial fraud\u00a0at some point in their lives, according to <a href=\"https:\/\/www.cpacanada.ca\/en\/the-cpa-profession\/about-cpa-canada\/media-centre\/2022\/february\/many-canadians-report-being-a-victim-of-financial-fraud-but-may-not-be-doing-enough-to-avoid-it\" target=\"_blank\" rel=\"noreferrer noopener\">CPA Canada<\/a>.<\/p>\n\n\n\n<p>Sometimes this stolen data, commonly gleaned from online banking and retail websites,\u00a0is used to apply for jobs and run fraudulent background checks. In remote-first and virtual hiring environments, it\u2019s more important than ever to maintain high security and verify that your candidates are who they say they are with secure background screening, whether they\u2019re in Canada or based abroad.<\/p>\n\n\n\n<p><strong>Adding biometric identity screening, like\u00a0Certn <a href=\"http:\/\/certn.co\/identity-verification\" target=\"_blank\" rel=\"noreferrer noopener\">identity verification<\/a>, to your pre-employment screening process before a background check can help you hire a remote and global workforce compliantly and with more confidence. It may also help improve your background check turnaround time.<\/strong><\/p>\n\n\n\n<p>Certn&#8217;s pre-employment identity verification caleld <a href=\"https:\/\/certn.co\/identity-verification\/\">OneID<\/a> uses biometric facial recognition technology via a simple online user experience to verify identity instantly. Our verification supports over 13,000+ government-issued identity documents (e.g., passports, drivers licences, photo ID cards, and more), including documents in non-Latin character alphabets. It even supports 45 languages and dialects.<\/p>\n\n\n\n<p>In the financial services industry the ID verification process is known as the mandatory Know Your Customer (KYC) process. We&#8217;ve got a product for this, too. Our <a href=\"https:\/\/certn.co\/certn-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certn ID<\/a> biometric identity screening service is also suitable for KYC \u2014 it adheres to compliance requirements for KYC and Anti-Money Laundering (AML) compliance set out by Canada\u2019s FINTRAC and European regulators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Identity Verification<\/h2>\n\n\n\n<p>Identity verification confirms a person\u2019s identity.&nbsp;<strong>There are two main types of identity verification: knowledge-based authentication <\/strong>and<strong> biometric identity screening or biometric authentication.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Knowledge-Based Authentication<\/h3>\n\n\n\n<p>Knowledge-based authentication (KBA) establishes identity by asking users to provide correct answers to a series of personal questions. It&#8217;s commonly used in online and offline authentication processes to grant access to sensitive information, accounts, or services. The information requested as part of KBA verification may be static or dynamic.&nbsp;<\/p>\n\n\n\n<p><strong>Static Personal Information<\/strong><\/p>\n\n\n\n<p>Static personal information includes things like your date of birth, your social insurance or social security number, or the name of your first pet.&nbsp;<\/p>\n\n\n\n<p><strong>Dynamic Personal Information<\/strong><\/p>\n\n\n\n<p>Examples of dynamic personal information, things that are more likely to change over time, include your address or the last purchase on a credit card.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Knowledge-Based Authentication Works<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Establishment of Security Questions<\/strong>: During the registration or account setup process, the user is prompted to create security questions and provide answers. These questions are designed to be personal and relevant to the user&#8217;s life, such as the name of their first pet, their mother&#8217;s maiden name, or the city where they were born.<\/li>\n\n\n\n<li><strong>Challenge-Response Authentication<\/strong>: When the user attempts to access their account or perform a sensitive transaction, they are presented with one or more of the security questions they previously set up. The user must provide the correct answers to these questions to prove their identity and gain access.<\/li>\n\n\n\n<li><strong>Verification and Access Granting<\/strong>: The system compares the answers provided by the user with the stored responses. If the answers match, the user is successfully authenticated, and access is granted to the requested information or service. If the answers do not match or if the user fails to provide the correct information within a certain number of attempts, access may be denied or additional verification measures may be triggered.<\/li>\n<\/ol>\n\n\n\n<p>KBA offers a relatively simple and user-friendly way to verify identity, especially in online environments where face-to-face interactions are not possible. However, it&#8217;s important to note that KBA isn&#8217;t foolproof and may be susceptible to various security risks, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Engineering<\/strong>: Attackers may attempt to gather personal information about the user from public sources or social media to bypass security questions.<\/li>\n\n\n\n<li><strong>Phishing<\/strong>: Malicious actors may create fake websites or emails designed to trick users into divulging their security question answers.<\/li>\n\n\n\n<li><strong>Data Breaches<\/strong>: If the security questions and answers are stored insecurely or if the system is compromised, attackers may gain unauthorized access to user accounts.<\/li>\n<\/ul>\n\n\n\n<p>To enhance security and mitigate these risks, organizations often supplement knowledge-based authentication with additional authentication factors, such as biometric authentication, two-factor authentication (2FA), or multi-factor authentication (MFA). These additional layers of security help strengthen the overall authentication process and reduce the likelihood of unauthorized access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Biometric Identity Screening<\/h3>\n\n\n\n<p>Biometric identity screening, or biometric authentication, replaces legacy KBA, one-time passwords, and email authentication. Biometric authentication verifies the identity of an individual by matching unique biometric features such as retina scans, fingerprinting, and facial recognition. Biometric identity screening plays a crucial role in pre-employment screening and other applications such as in border control, law enforcement, banking, healthcare, and access control systems, where ensuring accurate and secure identification is paramount.<\/p>\n\n\n\n<p>The biometric facial recognition technology in <a href=\"https:\/\/certn.co\/identity-verification\/\">OneID<\/a> and <a href=\"https:\/\/certn.co\/certn-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certn ID<\/a> verifies the person\u2019s identity instantly by matching their government-issued ID with a real-time selfie.<\/p>\n\n\n\n<p>Our identity verification solutions also rely on practices such as liveness detection for anti-spoofing. We also have a team dedicated to ensuring the technology&#8217;s accuracy and handling exceptions requiring manual review, so you can have even more confidence that a person is who they claim to be. In other words, if you handle hiring, you can trust OneID. OneID is a fast and convenient way to verify candidates are who they say they are from the start, before fraud or data entry errors cause delays to your background check turnaround times.<\/p>\n\n\n\n<p>Biometric identity screening offers several advantages over traditional forms of identification, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accuracy<\/strong>: Biometric identifiers are highly accurate and difficult to replicate or forge, reducing the risk of unauthorized access or identity fraud.<\/li>\n\n\n\n<li><strong>Convenience<\/strong>: Biometric screening eliminates the need for individuals to remember passwords or carry physical ID cards, making the identification process more convenient and efficient.<\/li>\n\n\n\n<li><strong>Security<\/strong>: Biometric identifiers are unique to each individual and cannot be easily stolen, lost, or duplicated, enhancing overall security and fraud prevention measures.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Is Identity Verified Online?<\/h2>\n\n\n\n<p>Again, biometric identity screening is a process that uses unique physical or behavioural characteristics to verify an individual&#8217;s identity. Instead of relying on traditional forms of identification such as passwords or ID cards, biometric screening utilizes biological traits that are specific to each person.<\/p>\n\n\n\n<p>The biometric facial recognition technology in Certn&#8217;s products verifies the person\u2019s identity instantly by comparing their government-issued ID with a real-time selfie to ensure it matches. The individual\u2019s name is also compared against the name on their ID. Talk about convenient ID verification!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"422\" data-src=\"https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-64.png\" alt=\"Certn's OneID identity verification uses biometric authentication\" class=\"wp-image-9512 lazyload\" data-srcset=\"https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-64.png 768w, https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-64-300x165.png 300w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/422;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Benefits of Biometric Identity Screening<\/h2>\n\n\n\n<p>Identity verification is the first step in making sure that the candidate you\u2019re running background screening on is who they say they are. Biometric identity screening as part of your background check and hiring process has three main benefits:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Helps prevent fraud<\/li>\n\n\n\n<li>Saves time<\/li>\n\n\n\n<li>Facilitates a better candidate experience<br><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Fraud Prevention<\/h3>\n\n\n\n<p>Identity verification sets the foundation for any background check by verifying exactly who candidates are from the start, preventing bad actors from causing damage. Since our lives are increasingly online, it\u2019s more important than ever to be vigilant about biometric identity screening as part of your background screening.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/credence.co.uk\/degree-fraud-advancing-past-levels-you-never-imagined\/\" target=\"_blank\" rel=\"noreferrer noopener\">Credence Background Screening<\/a> found that a quarter of job applications contain inaccurate information. This misrepresentation could lead to a negligent hiring lawsuit. Certn\u2019s instant identity verification is the first step in the\u00a0<a href=\"\/blog\/background-check-process-0\" target=\"_blank\" rel=\"noreferrer noopener\">Certn background check process<\/a>, and its biometric authentication can give you added peace of mind.<\/p>\n\n\n\n<p>In addition to mitigating identity fraud, identity verification can help speed up the background check process.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Saves Time<\/h3>\n\n\n\n<p>Not all time consuming mistakes are malicious. For example, done the old way, identity verification through manual data entry might lead to transcription errors (or transposing first and middle names) that could cause delays in the background screening process and require your candidate to show up in person to verify their identity.<\/p>\n\n\n\n<p>A biometric identity screening process supported by a mobile-friendly, intuitive user experience also helps prevent errors in background check applications by automating the verification process with data extraction, data pre-fill, and automated document matching.<\/p>\n\n\n\n<p>OneID removes the back and forth that comes with requesting documents or extra vetting for identity verification the manual way. After all, who has a scanner or printer these days?!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Better Candidate Experience<\/h3>\n\n\n\n<p>The manual way, identity verification is done by scanning and emailing identity documents, or worse: having candidates wait in line at the post office or police station. Biometric identity screening, like Certn\u2019s OneID, is easier for the user and more secure than legacy solutions.&nbsp;<\/p>\n\n\n\n<p>Your candidates deserve a fast, easy, mobile-friendly experience. To invite your candidate to complete a OneID verification, all you need is their email address.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Here\u2019s how the ID verification process works:<\/h4>\n\n\n\n<p>From our web platform, you can add this verification to an\u00a0Order\u00a0or a\u00a0Package. Or, you can order using Certn&#8217;s\u00a0<a href=\"https:\/\/help.certn.co\/hc\/en-us\/articles\/12227113981971#h_01GQTP94V6FT3DBTM4ANZ29FPB\" target=\"_blank\" rel=\"noreferrer noopener\">background check API<\/a>.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We ask your candidate to take a photo of their ID document (normally a driver\u2019s licence or passport) with a webcam or smartphone<\/li>\n\n\n\n<li>We ask them to take a selfie with the same device<\/li>\n\n\n\n<li>That\u2019s it<\/li>\n<\/ol>\n\n\n\n<p><strong>By using Certn&#8217;s identity verification, you can have more confidence in who you\u2019re hiring and are more likely to avoid costly mistakes.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"533\" data-src=\"https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-32-1024x533.jpeg\" alt=\"Certn OneID identity verification being done by candidate on a smartphone\" class=\"wp-image-9513 lazyload\" data-srcset=\"https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-32-1024x533.jpeg 1024w, https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-32-300x156.jpeg 300w, https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-32-768x400.jpeg 768w, https:\/\/certn.co\/wp-content\/uploads\/2023\/07\/image-32.jpeg 1080w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/533;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Reasons to Use Identity Verification with Background Checks<\/h2>\n\n\n\n<p>Certn&#8217;s ID is a great tool to use with background checks to ensure you&#8217;re populating the forms with the right information and that you&#8217;re asking the right person to complete the background check.<\/p>\n\n\n\n<p>Certn&#8217;s ID data extraction and data pre-fill functionality helps streamline hiring workflows. In addition to improving the accuracy of background screening by minimizing the likelihood of applicant error and streamlining workflows, Certn&#8217;s service is ideal to use on candidates who don\u2019t have an existing credit history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where is Certn&#8217;s Identity Verification Offered?<\/h3>\n\n\n\n<p>Certn\u2019s identity verification service is available in North America and other countries around the world with the exception of the United Kingdom and Australia for candidates anywhere in the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Does Identity Verification Work?<\/h3>\n\n\n\n<p>For the candidate or person you\u2019re running the background screening on, it\u2019s as easy as 1, 2, selfie.<\/p>\n\n\n\n<p>Here\u2019s what happens when you add ID verification to your background screening:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We ask your candidate to take a photo of their ID document (normally a driver\u2019s licence or passport) with a webcam or smartphone<\/li>\n\n\n\n<li>We ask them to take a selfie with the same device<\/li>\n\n\n\n<li>That\u2019s it<\/li>\n<\/ol>\n\n\n\n<p><strong>Email Invitation<\/strong>&nbsp;&#8211; A secure, encrypted link is emailed to your candidate. If Certn is integrated with your hiring platform, all this is initiated with one click from your \u201cPackages\u201d section in your dashboard.<\/p>\n\n\n\n<p><strong>Candidate Consent<\/strong>&nbsp;&#8211; The candidate clicks a button to consent to the background screening and uploads a selfie and a photo of their government-issued photo ID. Data pre-fill extracts this information which becomes the foundation for other screening like a background check.<\/p>\n\n\n\n<p><strong>Results<\/strong>&nbsp;&#8211; That\u2019s it! The results are sent back to you as part of your background check report and the extracted information is used to make the background check process easier and more accurate.<\/p>\n\n\n\n<p>Again, all the applicant has to do is upload a photo of a piece of government-issued ID and snap a selfie with a smartphone or other internet-enabled device. Certn\u2019s technology takes care of the rest. Certn ID takes a few clicks and helps you stay one step ahead of tackling identity fraud.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Biometric Identity Screening Today<\/h2>\n\n\n\n<p>Certn\u2019s identity verification service supports 11,000+ government-issued identity documents (e.g., passports, drivers licences, photo ID cards, and more) from over 190 countries and territories, including documents in non-Latin character alphabets.<\/p>\n\n\n\n<p>With Certn, you can verify the identity of an individual by matching their face to their government-issued ID instantly and have the confidence you&#8217;re running a background check on the right person.<\/p>\n\n\n\n<p>Book a demo to talk to one of our background screening experts about how you can integrate OneID into your background screening process.<br><br><a href=\"\/request-a-quote\/\" data-type=\"link\" data-id=\"https:\/\/certn.co\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo Today!<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know who you\u2019re hiring? With Certn identity verification you can &#8211; instantly.<\/p>\n","protected":false},"author":52,"featured_media":20498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-7394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-id-verification"],"acf":[],"_links":{"self":[{"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/posts\/7394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/comments?post=7394"}],"version-history":[{"count":18,"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/posts\/7394\/revisions"}],"predecessor-version":[{"id":26570,"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/posts\/7394\/revisions\/26570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/media\/20498"}],"wp:attachment":[{"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/media?parent=7394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/categories?post=7394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/certn.co\/us\/wp-json\/wp\/v2\/tags?post=7394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}