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Social Media Checks

Unbiased Social Media Screening

Get the full picture on your candidates through social media screening.

Check Social Media,
The Right Way

70% of hiring managers say they check candidates’ social media as part of informal screening – a potential compliance violation. Our social media screening solutions can protect your company and minimize the risk of hiring bias.

Peace of Mind

Make more informed hiring decisions by knowing more about your candidates from social media. 

More Equitable Hiring

Ensure all your candidates experience the same hiring process — no matter what.

Save Time

Save hours of manually searching online. Spend time on the tasks that matter. 

Know More About Your Candidates

Our social media checks scan a candidate’s public social media profile to identify indicators of inappropriate behaviours.

  • Customize Your Search: You define what you’re looking for. From Hate Speech, Insults and Bullying, Violent Images, or Drug-Related Images, customize your search with job-related custom keywords and risk categories.
  • Analyze Public Profiles: AI searches public social media posts, images, and videos on platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok, news items, and the web for potential risk factors
  • Get your Report: We deliver easy-to-read reports that include any flagged content based on the predetermined categories and keywords.

*Not every post, picture, or comment is shown. 

Get Started with Better Background Checks 

From one check to thousands, we can meet your business wherever you are. We give you the flexibility to choose the checks that matter most to you.

Comprehensive Social Media Reports

Our reports provide compliant and easy-to-read insights that can give you the full picture of who you’re hiring – especially when paired with a criminal record check.

Active Profiles

Know which aliases and profiles were identified based on the name and address given. 

Identified Risk Categories

Identify how many times your risk categories and keywords were triggered by flagged content.

Sentiment Tracking

See how frequent positive and negative words are used around identified topics, allowing you to assess the severity of any posts. 

Flagged Posts

Any posts that match the identified risk categories or keywords will show at the end of the report.

Fast & Accurate Background Checks

Give your candidates a hiring experience you can be proud of with our mobile-first user experience that can integrate directly into the world’s most popular hiring platforms. 

What Our Customers Say

Don’t just take our word for it. Here’s why our customers love us.

“Not only is the platform easy to use for all audiences, but the internal support system is beyond what we could have imagined.”

Suzy Ko
Talent Acquisition Leader, ATB Financial

“The price point is amazing, and so is the service and turnaround time. It’s really a no-brainer.”

Deanna Brousseau
Director of Talent Acquisition, AltaML

Your Questions, Answered




Is social media screening legal?

If done compliantly, it’s legal for employers in parts of Canada (excluding Quebec), Australia, and the United Kingdom to check public social media profiles and other public content. 




Can background checks see private social media?

If done compliantly, it’s legal for employers in parts of Canada (excluding Quebec), Australia, and the United Kingdom to check public social media profiles and other public content. 










There’s a seven year time limit on publicly available content that’s searched as part of comprehensive social media screening. Though, Certn’s findings are mapped on a timeline to give you more context. This helps you evaluate and/or observe trends, because it might matter whether content is from one or six years ago.

A compliant social media background check shows public content from job-relevant risk categories, which might include comments on Facebook that cite a specific racial slur or photos on Instagram that are flagged for violence. It doesn’t hack into, or scrape information from, private accounts.

Employers have to be careful about what information they access and how they use it. Done compliantly, only job-relevant risk criteria is searched. If public social media content is used in the decision not to hire a candidate, it has to be directly related to the candidate’s ability to effectively perform the job requirements otherwise you put your company at risk of legal action.

Most background checks confirm that candidates have the employment history, education, and professional references they claim to have. More specifically, criminal records checks confirm whether someone has been charged or convicted of a crime. A social media background check is a separate type of background screening that also requires consent. 

After consent for background screening is given, Certn’s social media screening uses automated technology to scan and analyze a candidate’s public social media content, news items, and websites. Any flagged content is synthesized in an easy-to-read report so the employer only reviews content that matches pre-determined risk categories. Combined with human analysis, any content flagged in the reports can give you the full picture of who you’re hiring.


Yes, you must always obtain consent. Written permission is always collected from the candidate to begin the screening. 

A social media background check consists of analyzing a candidate’s social media and web presence.

No, only public information is searched during a social media background check.

Related Articles

What Do Background Checks Reveal

Background checks are a standard practice in background screening nowadays with 94% of businesses reporting that they conduct some type of background check on their job candidates (usually criminal records checks).

Your Questions About Social Media Screening, Answered

You’ve got questions about social media screening and Certn’s background screening experts have answers.

Best Practices for Pre-Employment Social Media Screening

As businesses increasingly rely on platforms like Instagram, TikTok, and Facebook to connect with customers and promote their brands, it’s also becoming more common for hiring managers to check candidates’ social media profiles to evaluate potential employees.

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