A firm handshake, solid eye contact, and a polished appearance are all considered surface-level indications of an individual’s trustworthiness and reliability. We however, recognize that a deeper, multi-dimensional perspective is necessary in order to determine credibility, performance, and fit.

CLAIRE, Certn’s artificial intelligence, powers our adaptive analytics pipeline, continuously gathering data and learning from past experiences. CLAIRE was designed by our data scientists to sift through a high volume of information and to identify trends, outliers, and key features to generate comprehensive applicant profiles with in-depth character mapping and consumer insights from thousands of data points without human bias or prejudice.