Certn was founded with the goal of building a platform that enhances how we evaluate credibility in order to help promote financial inclusion for the public, while reducing risk for financial institutions, landlords and employers.
One of the largest challenges facing financial institutions, landlords and employers is how to effectively service potential customers who are considered ‘unbanked’ or ‘underbanked’, and how to avoid losing some of their best potential clients because they have ‘thin’ or ‘no’ credit. It’s estimated that more than 3 billion people globally could gain access to credit at affordable rates if there was an effective way to assess their ability to pay. We aim to solve this problem with behavioural and data science to accurately predict what a customer will do, regardless of their lack of credit history.
Certn is a platform that uses data points from thousands of sources to not only look at the past, but for the first time, leverage data science to predict the future. Using machine learning and artificial intelligence (AI), we attempt to create the most comprehensive and predictive applicant profiles available. This allows our customers to effectively validate identity, and make better risk decisions while satisfying ‘know your customer’ (KYC) and ‘anti-money laundering’ (AML) requirements.